Creative Overview: We’re a fly-on-the-wall for a summer in the city with our Gen-Z change makers, capturing those carefree, feel-good moments of youthful rebellion and freedom — think underground selfie moments and park hangouts with your fave tunes blaring. It’s the feeling of that first real break from uni, the first time discovering who you are with a real sense of identity.
To convey those authentic summer moments, we'll capture our cast in lesser known city hotspots that 20-something-year-olds in London love, whether that's hanging out on Hampstead Heath with a group of mates, chilling at a skatepark or just out and about on the highstreet.