Nike City Tech
Barbour x ASOS
Nike Air Max Day US
Abercrombie & Fitch
ASOS June Campaign
ARKET
Puma Speedcat
Wrangler
Topshop
Adidas x ASOS
The Street Runway
For their first-ever collaboration, ASOS and Adidas Originals created an exclusive womenswear collection designed and produced entirely in-house by ASOS. Drawing on the iconic Adidas archive, the collection pairs bold branding, trend-led design and fresh, exclusive colourways, blending sporting heritage with enduring street style.
The Street Runway campaign took fashion out from behind velvet ropes and onto the streets that inspired it: crosswalks, street corners, bus windows and red-light pauses. Adidas brought the legacy, ASOS brought the fashion pulse of the people, and together they made a runway open to everyone. No VIP passes, no tickets required.
Role: Creative & art director