Creative Overview: Our love and affinity for sneakers spans generations, they have transcended their primary function to become desirable commodities in the world of fashion. From sportswear and street style to catwalk fashion, sneakers have made their mark.
This campaign depicts a sneaker first, fun and engaging narrative that presents Nike as the star of the show in everyday moments. We unpack the core sentiment of ‘Because they’re Nike!’ across our stills and social content, continuing the conversation about the importance of whats on our feet and what that says about you. Our stills will mimic the beady-eyed gaze of a fashion-obsessed onlooker, in a playful and humorous stills shoot that sees the spotlight drift from camera-ready subjects in the foreground / background, to our model.