Creative Overview: Art direction was key in this Abercrombie & Fitch campaign to position this capsule collection as THE essential winter wardrobe. Look book style imagery, coupled with muted textured backdrops really elevated this A+F collection to make it feel super premium and fashion forward . Our set dressed in autumnal inspired fabrics draped large 3D shapes and walls to create a dynamic space full of depth and texture. Our cast’s movement within the space evoke urgency and purpose akin to commuter rush in the city.