ASOS February Campaign
Nike City Tech
Barbour
Nike Air Max Day US
Abercrombie & Fitch
ASOS June Campaign
ARKET
Puma Speedcat
Creative Overview: Art direction was key for this Abercrombie & Fitch campaign to position their latest capsule collection as the essential winter wardrobe. Look book style imagery, coupled with muted textured backdrops really elevated the collection to make it feel super premium and fashion forward. Our set dressed in autumnal inspired fabrics draped large 3D shapes and walls to create a dynamic space full of depth and texture. Our cast’s movement within the space evokes urgency and purpose akin to commuter rush in the city.
Role: Creative & art director